Now TATA’s are entering the
e-commerce market in India. The much awaited e-commerce platform, Tata
CLiQ, will open to consumers on Friday, May 27, 2016, across its website,
mobile site and mobile apps (Android and iOS). At launch, Tata CLiQ will offer
consumers a new shopping experience in apparel, electronics and footwear
categories. Over the next few months, the plan is to expand the offering by
adding many more categories, brands and exciting features.
After Multinational e-commerce giants like amazon and Indian ventures flipkart
and snapdeal leading the e-commerce market, now TATA’s eyed on it. Tatas promising customers of different
experience than the prevailing e-commerce sites. "Clique and Click came together to form the perfect name for our platform, which curates authentic and exclusive products for customers with impeccable taste. A name that says shopping online is now so easy and trustworthy, that all it takes is a click. The 'Q' in the logo represents a magnifying glass – a visual representation of the brand's focus on curating only the best brands and products," said Ashutosh Pandey, chief executive officer, Tata CLiQ
E-commerce in India is growing at a faster than retail business. The share of retail trade will slip from 17% in 2013 to 13% in 2019, while that of e-commerce companies will jump from 2% to 11% in the same period, according to a February report published by property consultant and advisor Knight Frank India Pvt. Ltd and lobby group Retailers Association of India.
The e-commerce market will account for 2.5% of India’s gross domestic product by 2030, growing 15 times and reaching $300 billion, a Goldman Sachs report said in May. The current size of e-commerce is $20 billion.
The salt-to-steel conglomerate with combined sales of $108.78 billion has a presence in the retail segment through its arms Trent, which operates the Westside and Landmark chain of lifestyle stores, and Infiniti Retail, which operates the Croma chain of multi-brand electronics stores. In addition, the group also owns the Titan watch brand and jewellery company Tanishq.
The Tata Group's entry follows online forays by several established conglomerates. Last week, Arvind Ltd launched its omni-channel platform NNNow.com.
Last month, Reliance Industries launched an online fashion retail platform called Ajio, while the Aditya Birla Group launched abof.com six months ago.
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